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The Value Meeting 2024, held by the Brazilian Association of Wholesalers and Distributors ABAD - Brazilian Association of Wholesalers and Distributors, brought together personalities, authorities and executives from the consumer goods industry and around 250 of the country's distribution agents. The event, whose theme was Challenges and Opportunities - The Role of Innovation in Competitiveness, presented interesting views on the future and the country's current situation.

The meeting also marked the inauguration of the organization's new board of directors, to which we thank the president for inviting us Elias Sfeir.

We wish the president success Leonardo Miguel Severini, to the Executive Superintendent, Oscar Attisano, to the Director of Commercial Relations and Marketing OLIVA de JESUS R. and all the new directors.