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Brazilians and Online Shopping: Credit Discipline in the End-of-Year Sales
The end of the year brings that vibrant energy and intense movement in the retail sector! In this scenario, the Black Friday shines as one of the most eagerly awaited events for consumers and retailers alike. Officially scheduled for the last Friday in November, it has already turned into a whole month of irresistible promotions. For shopkeepers, it's the time to boost sales; for consumers, a chance to make dreams come true by spending less.
A tradition that wins hearts and wallets
Born in the United States, Black Friday arrived in Brazil in 2010 and has since become a real fever. In 2024, expectations are promising: the event is expected to bring in R$ 7.9 billion, an increase of 10% on the previous year, according to the Brazilian E-Commerce Association. ABCom.
E-commerce has been the major player in this transformation. Data from National e-Commerce Observatory, The figures from the MDIC show an impressive leap: online sales grew more than fivefold between 2016 and 2023, from R$ 35.7 billion to R$ 196.1 billion!
Opportunities and challenges in a booming digital market
With the growth of e-commerce, fraud has also evolved, bringing with it a challenge that demands extra attention from consumers and companies. To face these threats, the credit bureaus play a key role. In addition to reducing default risks, they offer advanced solutions for fraud prevention, The service offered includes authentication via facial biometrics, verification of registration data and CPF monitoring.
The combination of cutting-edge technology, data intelligence and consumer education is the path to a safer digital environment, especially during such an intense shopping period.
Beware of impulse purchases
Promotions can be tempting, but we can't ignore the risks. In 2023, one in five Brazilians admitted to spending more than they could afford on end-of-year shopping. This behavior, added to the debt scenario, can have serious consequences: more than 401,000,000 of the adult population in Brazil is in debt, rising to 501,000,000 among consumers aged between 30 and 39.
A “cheap deal” can turn into a long-lasting headache. For this reason, both consumers and shopkeepers should act with caution. On the business side, a careful analysis of customers' ability to pay is essential to minimize defaults and ensure sustainable sales.
Debt renegotiation: an opportunity on Black Friday
In addition to shopping, Black Friday is also a great opportunity for those who need to reorganize their finances. Financial institutions and credit bureaus are promoting fairs and debt renegotiation platforms, offering special conditions throughout November.
With discipline in the use of credit, millions of Brazilians can enjoy the holiday season without compromising their financial health and, at the same time, stimulate the economy. A balance that benefits consumers and shopkeepers, resulting in a virtuous cycle for everyone.
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By: Elias Sfeir President of ANBC & Member of the Climate Council of the City of São Paulo & Certified Advisor
