The June period heats up the economy of the Northeast every year, with a direct impact on sectors such as commerce, tourism and services. In 2024, according to the Ministry of Tourism, the traditional festivals generated more than R$ 1 billion in the region, a performance also boosted by the expansion of credit.

Recent figures show that the volume of credit in the Northeast grew by 13.5% last year, above the national average of 11.5%. States like Piauí (16.1%), Bahia (14.7%) and Alagoas (14.3%) led this advance, showing greater access to finance by local families and entrepreneurs.

However, faced with a projected slowdown in Brazil's GDP and local economies, the president of the National Association of Credit Bureaus (ANBC), Elias Sfeir, warns of the need to balance the use of these resources.

“Credit is fundamental for boosting the economy, but it must be used with planning, especially during festive periods. June traditions bring in millions and we know that credit can be an opportunity to boost business or even to cover a one-off need for individuals, since families and entrepreneurs avoid committing their finances to long-term debts that compromise more than 30% of their income,” he says.

With a credit balance of around R$ 1 trillion in the region, financial sustainability depends on both responsible supply by institutions and consumer awareness. Data from the credit bureau sector's default map reinforces the importance of this balance, showing that access to credit must be accompanied by financial education.

“Conscious consumption during the June period is always the best choice. The recommendation is that families prioritize spending within their real needs, consider their economic possibilities, compare rates before taking out loans and avoid revolving credit for non-essential expenses. The June festivities can be enjoyed without compromising the population's financial health,” concludes Sfeir.