CMS Financial 2025 brings together financial and technology market leaders to discuss innovation and sector trends

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Event highlights transformations driven by data, AI and regulation in the financial sector

Recognized as one of the main meetings between innovation and the financial market, CMS Financial Innovation 2025 will bring together executives, regulators and experts to discuss the strategies shaping the future of finance. The event will be held next Wednesday (12), starting at 9am, at ARCA, in São Paulo. For more than 20 years, the event has become a benchmark for trends, solutions and good practices that boost the sector's competitiveness.

Organized by CMS People, a company that leads the creation of experiences for the financial ecosystem in Europe and Latin America, the meeting promotes the exchange of knowledge and the connection between leaders in an environment that values qualified information and the impact of human relationships. Among the highlights of the program is the panel “Credit risk in real time: innovation, governance and the effects of Resolution 4966”, which will be moderated by Elias Sfeir, executive president of the National Association of Credit Bureaus (ANBC).

The panel will include Roque Pellizzaro Junior, president of SPC Brasil; Eduardo Mônaco, VP of Credit and Platforms at Serasa Experian; Mauro Rangel, director of Credit and Recovery at Banco Inter; and Denis Pereira, partner in Regulatory and Financial Risk at Deloitte.

The debate will cover how adaptive models and real-time decisions are redefining the credit rule, alongside the challenges posed by the new Resolution 4966. For Elias Sfeir, participating in CMS Financial will be fundamental to understanding the topic and the evolution of this agenda. “The event promotes a necessary discussion on how innovation and governance can go hand in hand to build a more transparent, sustainable and competitive credit market,” he says.

 

According to Serasa Experian's vice president of credit and platforms, Eduardo Mônaco, “the credit of the future will be increasingly dynamic, transparent and personalized. We want to discuss on this agenda how to transform data into trust and provide the best customer experience, combining innovation and analytical intelligence. Our goal, as a datatech, is to combine artificial intelligence, real-time data and precise decision models, to pave the way for a more inclusive market - in which each consumer is assessed in a personalized way and has access to credit in an agile and secure manner”, says the executive.

 

 

“Our goal is to offer a consistent and connected environment for the discussions that really move the market, bringing together major players and new solutions, to accelerate business that defines the future of the financial sector,” says Marcelo Marcílio, VP of CMS People.

 

“At Inter, we believe that credit can be built jointly and responsibly, based on practical actions. That's why we invest in innovation to make it possible to grant credit in real time, with more precision and the governance required by Resolution 4966. This debate is crucial for the technological advancement of the sector, as it reinforces that digital transformation needs to go hand in hand with regulatory security,” concludes Mauro Rangel, Inter's Credit and Recovery Director.

 

Among the other attractions already confirmed, Chieko Aoki, founder of Blue Tree Hotels, will be the opening keynote. Her trajectory connects hospitality, innovation and global leadership, offering practical lessons on experience, culture and transformation - increasingly central pillars for financial institutions that want to integrate data, technology and human relationships.

In addition to the presentations, the exhibition space will be expanded, allowing companies and startups to present their solutions directly to the public. The event also features the Connection VIP Lounge, an exclusive area that brings the provider market together in strategic meetings, boosting partnerships and business.
With around 9,000 square meters, Arca offers infrastructure for immersive activations and hands-on experiences in AI and machine learning, connecting strategy and execution in a single day.

Around 2,500 executives are expected to attend, including C-levels, heads/directors and key specialists with decision-making roles in credit, collection, risk and technology.

 

Read also:

ANBC highlights key role of AI for credit sustainability

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