Born in Curitibanos (SC), he studied economics at the Federal University of Paraná, graduated in law from the Pontifical Catholic University of Paraná (PUC-PR) and is managing partner of Comercial Importadora Lux.
He was President of FCDL-SC from 2005 to 2008 and President of the National Confederation of Shopkeepers (CNDL) from 2007 to 2014.
In 2015 he became chairman of the Board of Directors of SPC Brasil for the 2015-2017 term and was re-elected for the 2018-2022 period.