{"id":4890,"date":"2025-05-17T20:58:06","date_gmt":"2025-05-17T20:58:06","guid":{"rendered":"https:\/\/anbc.org.br\/?p=4890"},"modified":"2025-05-25T21:04:20","modified_gmt":"2025-05-25T21:04:20","slug":"record-debt-puts-pressure-on-banks-2","status":"publish","type":"post","link":"https:\/\/anbc.org.br\/en\/endividamento-recorde-pressiona-bancos\/","title":{"rendered":"Record debt pushes banks to increase focus on financial education in Brazil"},"content":{"rendered":"

Source: Carta Capital<\/a><\/span> – 17\/05\/2025<\/p>\n

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Financial institutions are betting on apps, data and artificial intelligence to prevent default and promote financial well-being<\/p>\n

Brazil has reached 200 million people with some kind of relationship with the financial system.<\/p>\n

Despite this, 76.1% of the population is in debt.<\/p>\n

This scenario raises doubts about the real scope of financial inclusion and forces a reassessment on the part of the government and the banks.<\/p>\n

According to the National Association of Credit Bureaus (ANBC), the priority needs to go beyond access: it is necessary to invest in the financial education of Brazilians.<\/p>\n

The warning was made to the G20 in February and reignited the debate on the role of financial institutions in preventing defaults.<\/p>\n

In 2023, the Central Bank published Joint Resolution No. 8.<\/p>\n

The text obliges banks and other financial institutions to implement initiatives aimed at financial education.<\/p>\n

Among the objectives are to improve consumer decision-making and strengthen customer relations.<\/p>\n

These actions should be accessible and involve topics such as financial planning, responsible use of credit and building emergency reserves.<\/p>\n

For Enrique Ramos O'Reilly, president of Moneythor in the Americas, just opening an account doesn't guarantee financial inclusion.<\/p>\n

According to him, banks need to act as advisors, taking advantage of the data they already have on customer habits.<\/p>\n

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\u201cThe bank must help before the debt builds up. This is possible with technology, data and artificial intelligence,\u201d he says.<\/p><\/blockquote>\n

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Recent studies show that debt affects more than the budget.<\/p>\n

Among those interviewed with overdue debts, 82% reported negative impacts on mental or physical health.<\/p>\n

Concern about financial stability has become one of people's main anxieties.<\/p>\n

In this context, banks are challenged to offer more than credit: they need to build ongoing supportive relationships with their customers.<\/p>\n

Seven out of ten banking transactions in Brazil are made via cell phone.<\/p>\n

Among Latin American consumers, 53% expect personalized offers and 62% want companies to anticipate their needs.<\/p>\n

Hyper-personalization has become a requirement.<\/p>\n

For Enrique, banking apps are ideally placed to deliver this new standard of relationship.<\/p>\n

Moneythor recently launched the Empower platform in Latin America.<\/p>\n

The solution offers tools for banks to help their customers manage expenses and organize their finances.<\/p>\n

The platform includes personalized tips, budget suggestions and gamified incentives to encourage healthy habits.<\/p>\n

According to Enrique, the proposal is to turn the bank into a close and accessible partner.<\/p>\n

With this, it is possible to reduce defaults, strengthen the bond with the client and establish a new standard of financial inclusion.<\/p>\n<\/div>\n<\/div>\n

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Read more<\/h3>\n

Clarify your doubts about the Positive Register, FAQ click here.<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

Source: Carta Capital - 17\/05\/2025 Financial institutions are betting on apps, data and artificial intelligence to avoid default and promote financial well-being Brazil has reached 200 million people with some kind of relationship with the financial system. Despite this,...<\/p>","protected":false},"author":1,"featured_media":4891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Endividamento recorde pressiona bancos","_seopress_titles_desc":"Endividamento recorde pressiona bancos a ampliar foco em educa\u00e7\u00e3o financeira no Brasil","_seopress_robots_index":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[1],"tags":[621,47,620],"class_list":["post-4890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-bancos","tag-bem-estar-financeiro","tag-endividamento-recorde","blog-post"],"_links":{"self":[{"href":"https:\/\/anbc.org.br\/en\/wp-json\/wp\/v2\/posts\/4890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anbc.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anbc.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anbc.org.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/anbc.org.br\/en\/wp-json\/wp\/v2\/comments?post=4890"}],"version-history":[{"count":1,"href":"https:\/\/anbc.org.br\/en\/wp-json\/wp\/v2\/posts\/4890\/revisions"}],"predecessor-version":[{"id":4892,"href":"https:\/\/anbc.org.br\/en\/wp-json\/wp\/v2\/posts\/4890\/revisions\/4892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anbc.org.br\/en\/wp-json\/wp\/v2\/media\/4891"}],"wp:attachment":[{"href":"https:\/\/anbc.org.br\/en\/wp-json\/wp\/v2\/media?parent=4890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anbc.org.br\/en\/wp-json\/wp\/v2\/categories?post=4890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anbc.org.br\/en\/wp-json\/wp\/v2\/tags?post=4890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}